News Article

 June 18, 2015 [DETROIT] -The Detroit RiverFront Conservancy is now in the second of a four-year partnership with Blue Cross Blue Shield of Michigan on “Live the Riverfront,” which encourages employees and residents to get healthy and fit by enjoying the riverfront through several free fitness initiatives.  Last year, more than 3,000 individuals participated in Live the Riverfront.

The partnership includes a 16-week program, Walk the RiverWalk Wednesdays, which kicked off during National Walk at Lunch Day on May 1. Several hundred BCBSM employees and workers from other businesses downtown participated in the launch on a sunny Friday afternoon.  The program is designed to encourage individuals and corporate teams to walk along the RiverWalk on their lunch hours and receive a series of fitness-related incentive prizes. 

The partnership also included the Blue Cross Blue Shield of Michigan Riverfront Run on June 6 which drew more 1,000 participants to the waterfront for a 5K or 10K walk or run.  On June 24, the Conservancy and BCBSM will celebrate the grand opening of a new Fit Park along the Dequindre Cut and Woodbridge Street.  The new Fit Park features six permanently-installed fitness stations that will provide users with a variety of stretching, muscle-building and cardio workouts.  The general public is invited to join in the celebration, which begins at Noon. 

Free weekly Yoga and T’ai Chi classes are also offered as part of the Live the Riverfront initiative.  In July and in August, two of the popular Moonlight Yoga sessions will be offered along the riverfront.  Participants in these sessions will be provided with colorful glow jewelry and luminescent batons and led through a Yoga session under the stars along the Detroit River. 

For more information about the Live the Riverfront initiatives, visit detroitriverfront.org/livetheriverfront

To see photos of the BCBSM Riverfront run click here.