WINTER AT VALADE

2025 Season Sponsorships

The Conservancy is thrilled to be hosting the 5th year of Winter at Valade this January and February along the Detroit Riverfront, welcoming tens of thousands of program participants to Robert C. Valade Park for another vibrant season on the Best Riverwalk in the USA.

Our popular Fire and Ice Fest and Winter Around the World themed weekends return as well as seven weeks of all-ages winter programming. Throughout Winter at Valade, join us for Fireside Fridays featuring karaoke and game nights and stop by Self Care Sundays to stay fit and active this winter. 

Valade Park has become a can’t-miss winter destination for the greater Detroit community. The park features oversized outdoor fireplaces, warm drinks, winter games, and free sled rentals at the Sled Shed when it snows.

With your help, we will ensure Detroiters have a great winter, keeping our community connected, active, engaged, and warm.

 

Join as a Sponsor

Support through a Donation

Download our Sponsor Packet

 

SPONSORSHIP LEVELS 

Self Care Sundays

$15,000, Exclusive Sponsorship

Support community wellbeing this winter by sponsoring seven weeks of Self Care Sundays, focused on healthy movement for the cold weather months. Programs include Polar Power Walks with Urban Solace and Self Care Sunday Strolls with ASW Wellness.

  • Acknowledgement as exclusive Self Care Sundays Sponsor

  • Signage and branding featured at Self Care Sundays programming

  • Custom branding opportunities

  • 15 Drink tickets for your guests to use throughout Winter at Valade

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers)

  • Listing on sponsorship signage at Winter at Valade

 

Fireplace Sponsors

$10,000, Exclusive Sponsorship of one fireplace, 2 available

Despite chilly Michigan weather, our visitors will be able to stay toasty and warm during Winter at Valade next to our oversized outdoor fireplace. Sponsor one of these fireplaces and help the Detroit community stay connected and warm this winter

  • Acknowledgement as exclusive sponsor of one oversized fireplace

  • Signage at fireplace

  • Fireplaces will keep the community warm every weekend during Winter at Valade thanks to your donation

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers)

  • Listing on sponsorship signage at Winter at Valade

Winter Volunteer Sponsor

$5,000, Exclusive Sponsorship

Our incredible Detroit Riverfront Volunteers make Winter at Valade possible with the significant hours they put in, from assisting with activities, to helping visitors with questions, to passing out gloves and hand warmers. Your donation will ensure our volunteers have the materials and support they need to make this winter season a success..  

  • Acknowledgement as exclusive Winter Volunteer Sponsor

  • Signage at Volunteer Cart during Winter at Valade

  • Support of Riverfront Volunteer Program all winter thanks to your donation

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers)

  • Listing on sponsorship signage at Winter at Valade 

 

Winter Games Sponsors

$2,500

Valade Park will be filled with free winter games and activities this season. Guests can enjoy curling and other outdoor games, and visit the Community Games Shelf filled with all-ages board games in the Shed. Join as a sponsor and provide our visitors with active winter fun for the entire family to enjoy.

  • Acknowledgement as a Winter Games Sponsor

  • Signage at Valade Community Games Shelf

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers) 

 

Cozy Community Sponsors

$1,000 

Join us in keeping the Detroit community active and warm this winter by providing free gloves and hand warmers to those in need when they visit Valade Park. Give the gift of warmth this winter season.

  • Acknowledgement as a Cozy Community Sponsor 

  • Listing on Sponsorship signage during Winter at Valade

  • Hand warmers and gloves provided to 100 children thanks to your donation

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers) 

 

Youth Activity Page Sponsors

$500

Our Youth Activity Page is filled with games, winter projects, coloring activities, and more! Join as a sponsor and provide our young visitors with interactive winter fun they can take home.

  • Acknowledgement as a Youth Activty Page Sponsor 

  • Listing on Sponsorship signage during Winter at Valade

  • Activity pages provided to children throughout Winter at Valade thanks to your donation

  • Recognition on DRFC website, in news release(s), and on promotional materials

  • Inclusion in eblasts (36k+ subscribers)

  • Social media recognition (160k+ followers)