WINTER AT VALADE

2023 Season Sponsorships

After two outstanding years of winter programming, where we’ve seen over 40,000 annual program participants, the Detroit Riverfront Conservancy is thrilled to bring back Winter at Valade for another activity-filled season on the riverfront. From live music to delicious food and ice sculptures in-between, visitors of all ages will get to enjoy the outdoors, connect with friends and family, and stay active this winter.

Robert C. Valade Park is the go-to winter destination on the riverfront. The park features oversized outdoor fireplaces, warm drinks, marshmallow roasters, the Sled Shed (featuring free sleds when it snows), winter games, and four themed weekends of all-ages fun.

With your help, we will ensure Detroiters have a great winter, keeping our community connected, active, engaged, and warm.

Join as a Sponsor

Support through a Donation

 Download our Sponsor Packet

SPONSORSHIP LEVELS 

Winter at Valade Presenting Sponsor - SOLD!

$50,000, Exclusive Sponsorship (FMV $750)

Play a critical role in keeping the community connected and active this winter by sponsoring our third Winter at Valade. During January and February, Valade Park will be humming with excitement, including four themed weekends, weekly wellness programming, and resources to keep our visitors warm and engaged.

  • Acknowledgement as exclusive Presenting Sponsor

  • Sponsorship of one fireplace for the duration of Winter at Valade

  • Custom branding opportunities and signage throughout Winter at Valade

  • Article in DRFC Newsletter

  • 25 Drink & s’mores tickets for your guests to use throughout Winter at Valade

  • Opportunity for a private Fireside Happy Hour, subject to mutually agreed upon date

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (16k+ subscribers)

  • Social media recognition (135k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 

Themed Winter Weekend Sponsor

$15,000, Exclusive to Each Weekend (FMV $850)

Sponsor one of our themed weekends and give our community a chance to make unforgettable winter memories along the Detroit Riverfront. Each weekend will be filled with unique activities, music, festive food, all-ages games, and giveaways.

Jan 6 - 8 | Fire & Ice Festival - SOLD!

Jan 20 - 22 |  Winter Around the World - SOLD!

Feb 3 - 5 |  Motown Love - SOLD!

Feb 17-19  |  Mardi Gras at Valade: Featuring a mask contest, Carnival costumes, live Mardi Gras-style music, and beignets.

Themed Weekend Sponsorship Benefits:

  • Presenting sponsorship of themed weekend

  • Signage and branding throughout themed weekend

  • Sponsorship of one fireplace for the duration of Winter at Valade

  • Custom branding opportunities tailored to your weekend

  • 15 Drink & S’mores tickets for your guests to use throughout Winter at Valade

  • Recognition on DRFC website, in press release, and on promotional materials 

  • Inclusion in eblasts (16k+ subscribers)

  • Social media recognition (135k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 

Sled Shed Sponsor - SOLD!

Valade Park is the only location that offers sledding in all of Downtown Detroit. Thanks to your donation, families will have the chance to use free sleds on any snowy day this winter.

  • Acknowledgement as exclusive Sled Shed Sponsor

  • Signage at Sled Shed during Winter at Valade

  • Free sled rentals provided to the community all winter thanks to your donation

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (16k+ subscribers)

  • Social media recognition (135k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 

Cozy Community Sponsor

$1,000 (FMV $0)

Join us in keeping the Detroit community active and warm this winter by providing free gloves and hand warmers to those in need when they visit Valade Park. Give the gift of warmth this winter season.

  • Acknowledgement as a Cozy Community Sponsor 

  • Listing on Sponsorship signage during Winter at Valade

  • Hand warmers and gloves provided to 100 children thanks to your donation

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (16k+ subscribers)

  • Social media recognition (135k+ social followers)

  • Listing on sponsor siange at Winter at Valade

 

Winter Games Sponsor

$500 (FMV $0)
 

Valade Park will be filled with winter games and activities, from box hockey to curling. Join as a sponsor and provide our visitors with active winter fun for the entire family to enjoy.

  • Acknowledgement as a Winter Games Sponsor

  • Listing on Sponsorship signage during Winter at Valade

  • Recognition on DRFC website, in press release, and on promotional materials

  • Inclusion in eblasts (16k+ subscribers)

  • Social media recognition (135k+ social followers)

  • Listing on sponsor siange at Winter at Valade