Summer Success by the Numbers
Thursday, October 6, 2016
October 6, 2016 [DETROIT]— Summer is always the busiest time along the Detroit Riverfront and this season was no exception. Here’s a quick look at the special events and programs that brought thousands of people to the waterfront.
The Conservancy’s “Live the Riverfront” partnership with Blue Cross Blue Shield of Michigan reached more than 5,000 participants this summer through the Riverfront Run, Walk the Riverwalk Wednesdays, Tai Chi and Yoga, classes, three sold-out sessions of Moonlight Yoga and new fitness boot camps.
GM River Days Presented by Soaring Eagle Casino & Resort continued as a don’t miss summertime tradition, drawing 145,000 people in June over three days to enjoy concerts, rides, a midway, food, jet ski demos, an air show and more.
The Conservancy partnered with the Ford Motor Company Fund to open West Riverfront Park for a Ford Fireworks private viewing party and picnic for more than 1,000 local deserving Detroit-area students selected by their principals for demonstrating academic or civic accomplishments.
More than 600 guests enjoyed the return of the Conservancy’s legendary annual Shimmer on the River fundraiser in June, raising significant funds for the Organization while enjoying a carnival midway, fantastic food and a concert by the B-52s.
Reading & Rhythm on the Riverfront served more than 3,600 children this summer, demonstrating the love of reading and providing each of them with a free book to take home.
The Mo Pop alternative music festival drew 12,000 people to West Riverfront Park in July.
The new Relaxin’ on the Riverfront series drew more than 1,200 people with three classic movies and musical performances at West Riverfront Park.
Thousands of people visited the West Riverfront in late August for Fiesta del Rio Detroit, a new event celebrating Latino culture through dance, music, food, arts and crafts and a low-rider car show.